Wearables

Fitbit Air Hits WHOOP's Form Factor at a Fraction of the Cost

Google unveiled a screenless $99 Fitbit Air on May 7, with shipments starting May 26. The form factor mirrors WHOOP. The pricing does not: the Fitbit Air sells the hardware once for $99 with the subscription optional, while WHOOP sells only annual memberships starting at $199 that bundle the hardware in.