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      <title>Fitbit Air Hits WHOOP&#39;s Form Factor at a Fraction of the Cost</title>
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      <pubDate>Mon, 11 May 2026 17:47:34 -0400</pubDate>
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      <description>Google unveiled a screenless $99 Fitbit Air on May 7, with shipments starting May 26. The form factor mirrors WHOOP. The pricing does not: the Fitbit Air sells the hardware once for $99 with the subscription optional, while WHOOP sells only annual memberships starting at $199 that bundle the hardware in.</description>
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